Custom artwork and merchandise illustrations for YOWIE Hotel & Shop in Philadelphia. The project explored two distinct visual directions inspired by the brand’s eclectic sensibility: one drawing from ornate ironwork, historic textiles, and Old World romanticism, and another blending vintage sports graphics with animal iconography.

I developed a series of custom illustrations that brought these ideas together in a way that felt playful and distinctive to Yowie.

Creative direction: Shannon Maldonado
Photography: Zach Sayles