Brand development and collateral for Calder Gardens. In December of 2024, my role expanded to include brand development and launch assets for Calder Gardens. I helped translate the emerging identity into clear, cohesive materials that support both visitor experience and storytelling. As part of the launch, I designed a suite of assets, including laminated reference sheets that map artwork locations and highlight seasonal plantings, to help visitors easily navigate the site while deepening their connection to the landscape and Alexander Calder’s work.
Art direction: Laura Hicklin
Brand Identity: Karlssonwilker
Photography: Alexander Rotundo
